The Keratin Complex “secret” is getting out—in a big way! While our innovative keratin products have been beauty editor favorites from the very beginning (with the launch our signature Smoothing Therapy treatments), the positive buzz is practically shouting these days. In fact, you can hardly open a beauty magazine or click on a beauty website without Keratin Complex popping up!

Whether it’s totalbeauty.com editor Dawn Davis trying—and loving—the Advanced Glycolic Smoothing System, The Bag Snob’s Tina Craig gushing over our keratin-enhanced shampoos and conditioners to Harper’s Bazaar, or Advanced Glycolic Smoothing System making another appearance on Glamour magazine’s Lipstick blog, it’s all about Keratin Complex for these experts!

Keratin Complex sizzles on summer pages

July has been a particularly banner month for Keratin Complex: In addition to countless product mentions on magazine pages and beauty sites, there were several multi-page features, including six pages in Modern Salon on our Icon Collection and three pages in American Salon on the Soleil Trend Collection, both featuring the work of International Creative Team Member Abraham Sprinkle.

Meanwhile, BE (Beauty Entertainment) featured our very own Lisa Loria, Director of Communications, and Martino Cartier, International Artistic Director for Smoothing Therapy, in its A-Listers photo spread. And Keratin Complex Elite Inspiration Team Artist Niki Galanomatis shared her tips for getting the sexy, disheveled waves of actress Mila Kunis on multiple sites, including behindthechair.com, modernsalon.com and bellasbeautyspot.com.

So go ahead—open up a beauty magazine or log onto a beauty website and try not to find a Keratin Complex reference (or two or three or four) … We dare you!