It’s common knowledge in beauty circles that using a high-quality shampoo and conditioner like those from Keratin Complex is important for maintaining healthy looking hair. But a major trend in the salon industry has made it all the more important! And that trend is the growing popularity of blow-dry services, which was a big topic during the 2014 Cosmoprof North America trade show, July 13 – 15 in Las Vegas.
At Cosmoprof, beauty industry insiders were musing about the blowout phenomenon and its implications for salons, for professionals—and even for clients. “More women are going to blowout bars and are shampooing less to preserve their style,” observed a marketer of premium hair care, as quoted in an online article by Women’s Wear Daily. “Even the beauty press is advising fewer shampoos per week.”
Keratin Complex Shampoos and Conditioners
Keratin Complex fans already know that shampooing less frequently will help to maintain longer-lasting results after a Keratin Complex Smoothing Therapy treatment.
And not to toot our own horn—well, OK, to toot it a little bit—Keratin Complex shampoos and conditioners are among the best of the best! Our collection of keratin-enriched shampoos and conditioners is specially formulated to maintain the results of Keratin Complex Smoothing Therapy treatments, while helping every hair type stay smooth, manageable and overall fabulous-looking:
Keratin Care Shampoo and Conditioner enhance smoothness and shine in all hair types, including dry, damaged and keratin-treated hair.
Keratin Color Care Shampoo and Conditionergently cleanse while pampering color- and keratin-treated hair. The sodium chloride- and sulfate-free formulas contain provitamin B5, soy and wheat proteins to condition and protect.
The Keratin Complex Blondeshell® collection helps blonde, gray, silver and highlighted hair look its brilliant best. Blondeshell Debrass & Brighten Shampoo and Conditioner contain a blend of keratin, botanical oils and other nurturing ingredients that help to prevent brassiness and maintain beautiful blonde tones.
Timeless Color™ Fade-Defy Shampoo and Conditioner promote radiant, long-lasting color, thanks to fade-fighting ingredients and UV absorbers that protect against the dulling effects of the sun.
Keratin Complex even has the perfect solution between shampoos: Our Volumizing Dry Shampoo Lift Powder! This perfectly portable formula boosts volume, absorbs excess oil, and instantly refreshes hair and scalp. It’s available in Blonde, Brunette and Neutral. Simply dab the powder onto the hairline and scalp where you need a pick-me-up, then blend with the brush and restyle as desired—no water required!
How’s that for a blowout boost?