Keratin Complex was delighted to be a sponsor in Salon Today’s first Total Makeover competition, in which salons vied for a $30,000 salon makeover package, including a new computer system, new furnishings, and keratin-enhanced products from Keratin Complex to stock their shelves!

“We are always supportive of salons that want to take their business to the next level,” explains Lisa Loria, director of communications for Keratin Complex. “We know that Keratin Complex’s unique products and services can help a salon achieve that goal.” The company’s commitment includes a gift of the full retail collection, a fully stocked backbar, and the complete Color Therapy™ professional hair color portfolio, plus comprehensive marketing and educational support.   

The winner, announced in early August, is Bamboo Salon in Staten Island, NY. This mother-and-daughter-owned salon certainly has a reason to celebrate its 11th anniversary on Sept. 9! With their thoughtful entry explaining how they want to improve and expand their business, Caryann Concilio and Amanda Intoccia beat out a large number of contenders for the life-changing opportunity.   

“We’re looking forward to the next 10 years and have started working with business coaches, as well as seeking out education on our own,” Amanda told Salon Today. “We plan on taking our knowledge gained through education and applying it to all areas of business.”

Keratin Complex will be customizing an education plan specifically for the Bamboo Salon team, including technical information, skills and techniques for using our advanced technology and keratin-enhanced products, and business-building tips to help the stylists and owners succeed beyond their wildest dreams!  

Proud to carry Keratin Complex

Not surprisingly, Bamboo is already a fan of Keratin Complex. “We love the products because they deliver! They are results-driven. Once someone uses them, they are hooked. You can really see a difference in the hair—it is easier to manage, shinier, silkier, has more life to it,” Amanda says.  

The salon started out with Keratin Complex Smoothing Therapy; its stylists and their clients subsequently became devotees, prompting Caryann and Amanda to add more Keratin Complex products to their shelves, including shampoos, conditioners and the Style Therapy and Infusion Therapy lines. “I personally recommend the keratin products, especially the Color Care Shampoo and Conditioner, to my clients who don't even have the treatment, and they love it too,” Amanda says.

About four years ago, Bamboo Salon began offering Keratin Complex Smoothing Therapy treatment specials on “Keratin Wednesdays.” Amanda says that this promotion brought in so many new clients who turned into repeat customers, that “we added the special now to Tuesdays as well!” So, while almost everything about the salon will be changing, we suspect they won’t be touching Keratin Tuesdays and Wednesdays!

The Bamboo Salon makeover will also include a computer salon management system from STX, and new furnishings and design consultation from Takara Belmont. Stay tuned as we follow the salon’s progress as it undergoes its exciting transformation—thanks in great part to Keratin Complex!