Keratin Complex® is continuing to bring brilliant color to the world, one country at a time!

Color Therapy™, our professional hair color line, was launched in Pakistan in May via hair shows in Karachi and Lahore.

Keratin Complex Color Therapy in PakistanOzzie Reyes and John Frank Velez on the platform in Pakistan.

Globally renowned stylists John Frank Velez, International Business Development Manager for Keratin Complex, and Ozzie Reyes, an Elite Inspiration Team member, introduced our keratin-infused hair color and lightening products on the runway with striking hair transformations on a series of models.

John Frank and Ozzie wowed audiences of hairdressers, beauticians, salon owners, celebrities, socialites and bloggers with their cutting and updo skills. These final looks truly complemented the hair colors achieved with the Color Therapy line—which includes KeraHold® Keratin-Enhanced Permanent Crème Hair Color and It’s a Blonde Thing™ Keratin Lightening System®.

“I am glad that we continue to grow internationally and expand our brand,” says John Frank.

Keratin Complex Sana SarfarazBrand Ambassador Sana Sarfaraz on the runway.

Keratin Complex Brand Ambassador Sana Sarfaraz, a former Miss Pakistan, also represented Keratin Complex during the events. In addition, reports John Frank, “we trained about 500 people, and got great media coverage on TV, radio and press.”

Our Smoothing Therapy keratin treatments and other products are already very popular in the country, so the addition of our keratin-enhanced professional hair color was a very welcome development, said Fouad Sayeed, managing Director of Cosmo Group, the Pakistan distributor for Keratin Complex. He thanked the trainers from the U.S. for gracing the launch show.