Just when you think the platinum hair trend has been totally played out, along comes yet another dark-haired celebrity who goes ultra-light, causing platinum blonde hair to once again be declared a “thing.”

Justin Bieber platinumPhotos by PR Photos

Case in point: Kristen Stewart and Justin Bieber, above, are among the stars that have recently gone the extreme-lightening route. Others include actresses Emma Stone and Rooney Mara, singer Lana Del Rey, and soccer superstar James Rodriguez.

Going platinum is definitely a bold move: It’s sure to get you noticed—by everyone.

But it also can be notoriously risky, because a platinum hair service entails extensive removal of existing color pigments, along with additional applications of hair color to adjust the final desired tone (at least two processes, or more)—which if not done properly can leave your hair in terrible condition.

Luckily, the Keratin Complex® Color Therapy™ professional hair color line was designed with the health of the hair in mind. From our It’s a Blonde Thing™ lightening system to KeraHold® permanent color, these products are all keratin-enhanced to help ensure the best results from any hair color service.

“Being a Miami native and a stylist for many years in South Beach—and a light blonde myself—I truly understand the hardships of keeping your blonde a healthy blonde from the inside out,” notes Education Program Manager Amanda Perez. “And that’s why I always turn to Keratin Complex!”

So, if you’d like to take the platinum hair plunge, by all means head to your local Keratin Complex stylist with confidence. Meanwhile, here are some useful tips for getting and maintaining platinum blonde hair or platinum highlights.

Keratin Complex blondingShutterstock photos

In-salon tips for platinum hair

Don’t wash for a day or two before your appointment (the natural oils in your scalp will help protect your hair during processing).

The consultation is imperative! Your stylist or colorist can look at your skin color and hair type and decide which tones of ultra-light blonde will suit you. For instance, if you want your hair to be more “silvery,” your skin tone needs to work well with ashy colors; if you want more pink undertones, your skin should have a warmer base. So, trust your stylist!

Be prepared for a lengthy appointment. As we mentioned, it will be a multi-step process to get platinum hair results. Additional appointments may even be necessary. The longest part of the process is to get your initial platinum color—then you can play around with your desired added tones.

If your colorist suggests adding a Vitalshot™ to the service, say, “Yes, please!” This bond rebuilding hair serum provides an extra boost of keratin to help strengthen hair from the inside out, so it’s especially beneficial during a platinum hair service.

Once you’ve achieved your perfect platinum blonde color, you’ll need to see the stylist for touch-ups about every three to four weeks to avoid the dreaded dark roots.

In addition, schedule regular haircuts to get rid of any split ends. Every six to eight weeks will do the trick as you start growing new, healthy hair.

Keratin Complex shampoo

Hair-care tips for ultra-light blonde hair

Don’t shampoo your hair for 24 – 48 hours (or longer) after you color it. This will help protect the color and also keep your hair from drying out. If necessary, use the Blonde Volumizing Dry Shampoo Lift Powder to refresh hair and scalp during this no-wash period.

After that, wash your hair only two to three times per week, using products made for blonde hair, such as Blondeshell® Debrass & Brighten Shampoo and Conditioner, which are formulated with a lavender tint and other beneficial ingredients that help fight brassiness and fading.

Use a deep conditioning mask once a week; Blondeshell Masque Debrass & Brighten Deep Keratin Treatment is a great choice.

“One thing I always tell my clientele is to remember to hydrate,” notes Amanda. “As much as our body needs hydration from being outside in this summer heat, our hair needs hydration as well. I absolutely adore Blondeshell masque. It gives me and my clients the hydration our hair craves while debrassing those awful, unwanted warm tones.”

After washing, blot—don’t rub—your wet strands, or wrap your hair up in a turban to absorb excess water. Then, let your hair air-dry.

Beware of outdoor dangers for super-light hair. Wear a hat or use products with UV protection (such Sweet Definition sugar spray) whenever heading outside.

Chlorine water can turn blonde hair an ugly shade of green, while salt water can further dry out your delicate mane. So, before going swimming, apply a leave-in conditioner or a deep conditioner (like Keratin Complex Vanilla Bean or Blondeshell masque) to help protect hair color, and/or wear a swim cap. And rinse as soon as possible after getting out of the water.

Keratin Complex blow-dry

Styling tips for blonde hair

As much as possible, avoid heat styling, which can dry out the hair and cause more damage and breakage to your fragile strands.

· When blow-drying: Air-dry hair ‘til slightly damp, then apply heat-protectant or conditioning products (such as Keratin Complex Kerabalm or Infusion Keratin Replenisher) and blow-dry on low to medium, using a big, round brush to smooth out the style.

· When styling with a flat or curling iron: Use the lowest temperature possible to achieve desired results, and always make sure to apply a thermal protectant, such as Thermo-Shine, before using such appliances.

Keeping platinum blonde hair healthy

With very light blonde hair, frizz can definitely be a problem. For additional protection, consider getting regular treatments of Keratin Complex Natural Keratin Smoothing Treatment for Blonde Hair, our award-winning keratin treatment that has been formulated for fragile hair. Not only will it help with frizz control, but it also will make platinum hair stronger, shinier and easier to style!

For a regular mini boost of keratin, apply Infusion, Intense Rx® Keratin Repair Serum or Kerabalm 3-in-1 Multi-Benefit Hair Balm (depending on hair type) to damp hair and proceed with your regular styling routine.