Tags: BEAUTY , HAIR CARE Shutterstock photo

When the rage for straight and sleek hair was ushered in during the 2000s (with the help of Keratin Complex’s professional smoothing services!), women with naturally straight hair were able to come out of the fashion shadows. They could proudly wear their hair stick-straight—no more trying to force texture via ugly perms, extreme teasing, or gobs of product in the hair!

But that’s not to mean that maintaining natural straight hair doesn’t come with its own challenges. So, just as we recently blogged about how to care for curly hair, we have put together a list of tips for caring for straight hair. Here’s what to do and not to do during your daily routine:

When washing straight hair

As opposed to advice for other hair types not to shampoo too often, fine, straight hair should be shampooed more frequently. That’s because the natural oils can distribute more easily through the hair and make it look greasy and flat.

Choose shampoos and conditioners formulated for fine/straight hair. Avoid silicone-based products, as silicone can weigh down strands and make them appear limp.

Use your conditioner sparingly, because conditioners contain ingredients that smooth down the hair cuticle—including oils and silicones that can weigh straight hair down. (That’s the last thing your flat hair needs, particularly at the roots!) Try to concentrate conditioner at the ends of the hair where it needs these ingredients most.

Before rinsing out conditioner, gently comb through with a wide-toothed comb to work out snarls.


Straight hair dryingShutterstock photos

When drying fine hair

Avoid vigorous rubbing with a towel, as this can cause breakage along the hair shaft that will be particularly visible on your straight strands. Instead, blot gently or roll your hair up in a towel turban to absorb the excess moisture.

When blow-drying your hair

Use a blow-dryer with a nozzle attachment, like the HydraDry ceramic and ionic dryer, to create straight, sleek hair without the damage. Hold the dryer several inches away to avoid causing breakage and frizz, and use a paddle brush for a good, wide grip.

To give flat hair some lift at the roots, blow-dry your hair upside down. For extra boost and sheen, first apply a little volumizing mousse, such as Keratin Complex Vita Volume Boosting Foam, to your damp hair.

When brushing fine hair

To achieve maximum bounce and volume on straight hair, brush your hair with a quality bristled brush once it is completely dry. Using different angles (such as tipping your head over for volume) can pump some life into it.

When styling straight hair

First rule: Avoid using too much product, which can build up and cause fine hair to look sticky, separated or even—the horror!—dull. High-shine products and styling oils can just be too heavy and greasy for thin, straight hair. Instead, opt for a light product like Kerabalm 3-in-1 Multi-Benefit Hair Balm (especially on dry ends), applying it very lightly and only where needed.

Ironing straight hair

When adding texture to straight hair with a curling iron, or when putting your hair into an updo, a light spritz of hairspray will help to keep the style in place and give it some longevity.

When sleeping on straight hair

It’s best not to go to sleep on wet hair, as you can wake up with funny creases, kinks and unsightly bulges that can’t be undone without re-wetting it!

One exception: Braid damp hair into two or more braids before going to bed, and when you take them out the next morning, you’ll have some nice wave action going on. To keep these from falling out by lunchtime, help “set” the waves with a light application of our wonderful sugar spray, Sweet Definition Texturizing Sugar Mist.

When going to the salon

For straight-hair gals, more frequent trips to the hairstylist are likely to be necessary. Long, straight hair can be prone to dry, frizzy ends—as well as split ends—so it should be trimmed every 8 – 10 weeks.

Layered hairstyles are a good choice for straight hair because they can add volume, dimension and shape, especially around the face. However, layers tend to grow out unbecomingly on straight hair, so these styles also need more frequent maintenance.

If your straight hair is particularly thin, it’s probably best to avoid getting bangs. Cutting a chunk of your hair to make bangs will take away much-needed volume, and the thin bangs might be prone to becoming limp and greasy. So, consult with your stylist before choosing this cut.

Straight hair ponytail

When having a ‘bad hair’ day

Sometimes, your hair just gets stringy and there’s no shower in sight. These are the times when having fine, straight hair can be a blessing—because this type of hair holds braids and ponytails quite well. Our advice: Pull it back into a pony or braid it up, and just go with it!