With an estimated 75% of American women using some sort of hair-coloring product, you could say that color-treated hair is the largest hair “type” around!

So, as part of our series on care and maintenance for various hair types, we have compiled the best tips on how to care for color-treated hair. Here’s what to do and not to do during your daily routine:

After a hair-color service

Wait at least at least 48 hours to shampoo, preferably longer (up to three or four days, even). This will give the color plenty of time to set. You can also apply a leave-in conditioner to further protect your newly color-treated hair.

hair shower Shutterstock photos

When washing color-treated hair

Since water is the enemy of hair dyes, take certain precautions during showers to minimize your hair’s contact with water. Don’t wash color-treated hair every day; pin it up or wear a cap when not washing it. (Refresh between shampoos with Volumizing Dry Shampoo Lift Powder applied to the root area.)

When you do shampoo, use cleansing and conditioning products specially formulated for color-treated hair. Keratin Complex® Timeless ColorTM Fade-Defy and Blondeshell® Debrass & Brighten collections are two excellent choices.

With colored hair, it’s important to condition every time you shampoo. Also, use a deep-conditioning masque about once a week to boost vital moisture. Leave the conditioner in for the duration of your shower and rinse at the very end. Stick to lukewarm or cool water, and avoid excessive rinsing.

When blow-drying and heat-styling color-treated hair

It’s really best to avoid these styling methods, since heat can dry out your hair and cause more roughness or frizz. However, we know there are times when you must rely on your trusty heat-styling tools; when you do, follow these tips:

When blow-drying: Air-dry your hair until slightly damp, then apply a heat protectant or conditioning products (such as Keratin Complex Kerabalm or KeraWhip®) and blow-dry on a low to medium setting, using a big, round brush to smooth out the style.


When styling with a flat iron or curling iron: Use the lowest temperature possible to achieve your desired results, and always make sure to apply a thermal protectant, such as Thermo-Shine, before using such appliances.

When working out or going outdoors

Bad news for those with color-treated hair who enjoy swimming: Chlorine wreaks havoc on both colored and lightened hair, while salt water is no friend of hair dyes, either. So, before you jump in the pool or the ocean, apply a leave-in conditioner or a deep conditioner (try Keratin Complex Vanilla Bean) to help protect your hair color. And rinse as soon as possible after getting out of the water.

Since the sun can hasten color fade, wear a hat or use products with UV protection (like our sugar spray, Sweet Definition) whenever you head outdoors.

When touching up color-treated hair

The best advice for keeping colored hair as healthy-looking as possible is to avoid coloring it too frequently. Most experts advise no more than once every six weeks.

When roots start showing, use hair mascara or spray-on root concealer to help hide grays or new growth between hair-color treatments.

Keratin Complex hair color

Redheads should be aware that red hair color tends to fade faster than other hues because the large-size red molecules leach out more quickly than other pigments. And for blondes, lighter shades can become dull more quickly than other colors. In both these cases, a clear glaze with a demi-permanent hair color could be the perfect solution—and Keratin Complex Color TherapyTM has two such products available, in our KeraBrillianceTM and Demi-Glaze lines!

And don’t forget to keep your color-treated hair healthy by having the frayed or frizzy ends removed with a regular trim!

Most important of all, make sure to eat right to keep colored hair looking vibrant and shiny! A healthy diet that includes lean meats, fish, whole grains and fresh fruits and vegetables is recommended to keep color-treated hair looking its best.