Yup. It’s official. Stylists—and their clients—are just mad for Keratin Complex Smoothing Therapy!

From the moment we launched our signature keratin treatment, Natural Keratin Smoothing Treatment, it became a favorite of stylists across America, helping cement Keratin Complex as the market leader in the smoothing category.

And now, for the seventh year in a row, it was named the Favorite Chemical Smoothing Product at the 2016 Behind the Chair Stylist Choice Awards!

More than 3,500 attendees and industry VIPs gathered at the Chicago Theatre to celebrate the pros’ top picks in 32 categories, including smoothing product. Accepting the award on behalf of Keratin Complex were Deb Gavin, International Artistic Director for Color Therapy™, and Molly Woodruff, Senior National Education Manager.

“It was a really beautiful theater, very glamorous,” reports Deb. “So, being there and looking at it from the stage was breathtaking. And of course, we really wanted to win for the seventh year!”

“Being in line with top industry icons and next to Deb was so surreal," Molly recalls. "I thought about how lucky I was to have the opportunity and how so many other stylists would love to be where I was.”

Deb notes that she and Molly had a blast representing the company and interacting with each other—and the audience—during and after their acceptance. “Molly and I played off each other. We rapped, Molly twirled, and we talked about lucky number seven!”

The two also had the honor of presenting an award! It was "thrilling" to give the award to Takara Belmont in the category of Favorite Salon/Spa Furniture, Molly says.

In addition, they did a red-carpet interview “that became like girl talk—dresses, bad Sweet 16 pictures (mine!), Keratin Complex and salon verbiage. That was also a lot of fun,” Deb adds.

Find out what all the fuss is about! Book your own Stylists’ Favorite keratin treatment at your local Keratin Complex salon!