When it comes to resort style and swimwear trends, Miami Swim Week is a big, big fish (in a not-so-little pond). This influential industry gathering draws buyers, stylists and press to check out designers’ looks for the coming season—in this case, the 2016 resort collections—during the SwimShow trade show, as well as ancillary events such as FunkShion and SwimMiami. All of this took place July 17 – 21, 2015 on South Beach.

Of course, spotting trends on the runways was top-of-mind for most attendees. In swimsuits, these included retro, one-piece, super-strappy and funky cutouts. And as models showed off the suits, cover-ups and other resort wear, their hairstyles seemed to continue the seaside vibe shown off in previous years—from tousled beach-wave hair to the wet look to loose braids.

Once again, Keratin Complex styling products played a key role in the shows. Our styling gels, hairsprays, and the new Sweet Definition Texturizing Sugar Mist were all included in the toolkit for several hair designers!