Shampoos + Conditioners

Shower staples that lock in color, keratin, and better hair days. Our complete line of shampoos + conditioners - formulated with natural keratin - complement every hair type and need. Gentle enough for daily use, yet thoroughly cleansing for those who space out washes. Available in three sizes. Find your fit!

Keratin Care

  • Prolong Smoothing Treatment
  • Cleanse + Moisturize

Keratin Care Shampoo

starting at $18

View Product

Keratin Care Conditioner

starting at $18

View Product

Keratin Color Care

  • Prolong Smoothing Treatment
  • Color Safe
  • Sulfate Free

Keratin Color Care Shampoo

starting at $18

View Product

Keratin Color Care Conditioner

starting at $18

View Product

Timeless Color

  • Fights Color Fade
  • Sulfate Free
  • UV-Protection

Timeless Color Fade-Defy Shampoo

starting at $25

View Product

Timeless Color Fade-Defy Conditioner

starting at $25

View Product

Blondeshell®

  • Fights Color Fade
  • Neutralizes Brassy Tones
  • Protects + Brightens

Blondeshell® Debrass + Brighten Shampoo

starting at $26

View Product

Blondeshell® Debrass + Brighten Conditioner

starting at $26

View Product

Styling Aids

Protect your hair from heat, damage + breakage. These lightweight styling aids smooth and soften, eliminating frizz and rebuilding fibers while you style. The secret to mastering your at-home blow dry is out!

Infusion Keratin Replenisher

  • Prolongs Smoothing Treatment
  • Reduce Frizz + Block Humidity
  • Cut Blow-dry time

Infusion Keratin Replenisher

starting at $30

View Product

Intense RX® Active Repair Serum

  • Reduce Frizz
  • Restore Elasticity
  • Heat Protection

Intense RX® Active Repair Serum

starting at $42

View Product

Deep Conditioners + Masques

Hair in need of R&R? Supercharge your strands with the power of keratin and smoothing botanicals like shea butter. Our deep conditioners + masques deliver intense hydration to erase all that damage. Healthier locks, right this way...

Picture Perfect Hair Bond Sealing Masque

  • Prolongs Smoothing Treatment
  • Repair Overprocessed Hair
  • Hydrate + Protect

Picture Perfect Hair Bond Sealing Masque

starting at $35

View Product

Vanilla Bean Deep Conditioner

  • Vanilla Fruit Extract, Jojoba Oil, Proteins
  • Optimal Nourishment
  • Promote Healthy Hair + Scalp

Vanilla Bean Deep Conditioner

starting at $26

View Product

Hot Tools

Next stop: salon-quality styling! Our professional-grade, lightweight hot tools are fortified with ionic technology. That means you'll walk away from every styling session frizz-free and moisturized.

Stealth V Next-Generation Digital Smoothing + Straightening Iron

  • Smooth Frizz
  • Style With Ease
  • Titanium, Tourmaline, Ceramic

Stealth V Next-Generation Digital Smoothing + Straightening Iron

$179

+ Add to Cart

HydraDry Dual Ion + Ceramic Professional Smoothing Dryer

  • Ionic, Tourmaline, Cermic
  • 50% Faster Drying
  • Frizz-Free Finish

HydraDry Dual Ion + Ceramic Professional Smoothing Dryer

starting at $149

View Product

Transformer Interchangeable Styling Rod

  • 3 Barrels
  • Endless Looks
  • Shiny, Long-lasting Hold

Transformer Interchangeable Styling Rod

$169

+ Add to Cart

Brushes

Healthier strands start from the root. Whether you're trying to achieve volume, bombshell waves, or fuss-free detangling, Keratin Brushes will get you there *without* breakage. Enjoy a smooth finish every time thanks to ceramic-coating and speedier dryer with ergonomic ventilation.

Ceramic + Ionic Round Brush 3"

  • Achieve Volume, Waves, Smoothness
  • Speedy Blow-drying

Ceramic + Ionic Round Brush 3"

$24

+ Add to Cart

Ceramic + Ionic Vent Brush

  • Speedy Blow-drying
  • Ideal For Smoothing + Straightening

Ceramic + Ionic Vent Brush

$29

+ Add to Cart

Extension Brush

  • Gentle Detangling + Smoothing
  • Boar + Nylon Bristles
  • Perfect For Fragile Hair, Extensions

Extension Brush

$19

+ Add to Cart