Ten years of beautiful hair - with much more to come! Each month, our #KeratinTEN campaign will bring special programs, exclusive offers, and more across the web.
Let the celebration begin!
Let’s start our yearlong celebration with what made us great: the original — and incredible — Smoothing Therapy treatment that started it all. We founded NATURAL KERATIN SMOOTHING TREATMENT on the powerful benefits of keratin: It controls frizz, helps repair damage, and makes hair healthier-looking and more manageable overall.
Our original, award-winning treatment is still the best for any hair type with frizz or curl seeking the longest-lasting smoothness, manageability, and protection against humidity.LEARN MORE
Keratin Complex shampoos and conditioners are specially formulated to work with our smoothing treatments to preserve keratin and keep hair smoother, longer. We've got the perfect formula for each hair type - find yours here.