The Beauty Loft

Beauty Loft co-owners Justin Lynch and Greg Reis

were first introduced to Keratin Complex® when they were given a sample packet of It’s a Blonde Thing lightener—which Justin promptly threw in a drawer and forgot about. But when a few months later he ran out of the lightening product he normally used, “there was nothing else. So, I went to my drawer and ripped open the pouch, mixed and started to do my balayage … OMG, it was life changing!”

Cut to April 2015, when Justin and Greg opened The Beauty Loft as a Keratin Complex Signature Salon. The duo chose to partner with Keratin Complex after being impressed by the passion and commitment they saw from company representatives during an education event in Orlando. As Greg says, “We fell in love with the company!”

The hairstyling vets boast an impressive resume of combined experience behind the chair and consulting for leading beauty brands, fashion designers and celebrities. Their complementary skills, they say, make for the perfect synergy—with Justin the color and blonde/balayage expert and Greg the smoothing and cut/style guru.

Since going all-in with Keratin Complex, Justin says that he and Greg haven’t looked back: “For the first time in my life, I feel we’re getting the support we deserve. It’s a perfect partnership!”

The Beauty Loft

410 Evernia St., No. 110
West Palm Beach, FL 33401

The Beauty Loft
After 20 years in the business, we struck gold!
We have a loyal clientele, a beautiful new space, a great staff, and now for the first time we have the support of an amazing company in Keratin Complex!

Product Pick

Vitalshot bond rebuilder. Clients have become addicted to it, reports Justin. “Because it is such a powerful keratin replenisher, you can add it to color or lightener to help protect sensitized hair,” he says. “You can also use it as a leave-in protectant that will even out the porosity of the hair.”

  • Source Of Inspiration

    Says Justin: “Great stylists inspire me. When you look at someone’s creativity and gush over their work … then you’re inspired!”

  • Business

    Fostering loyalty—with your staff, your business partner and your clientele—is the key to a successful enterprise, says Greg. Also: “Know your business. Delegate responsibilities, and oversee!”

  • Sign Of

    After the salon opened, word of mouth spread quickly, Greg says. “When your clients’ friends are calling the salon because their friends have shinier hair than they do, you know it’s working!”