“Our audiences got up close, asked the questions they always wanted to, felt the results and experienced the difference in our keratin-enhanced products.” -- Distributor Tony White
Whenever Keratin Complex® participates in a beauty or hair trade show, it makes a definite impression!
Take Pro Hair Live in Manchester, England, where the Keratin Complex booth competed with about 60 other beauty brands and stole the show!
The two-day event (Feb. 28 – 29) drew thousands of hairstylists from throughout the U.K., who were looking to “discover the latest trends and reinvigorate your passion for hairdressing; see the brightest stars of the industry live on stage; explore the latest products, tools and technology; and meet the people behind the products and find out how they could benefit your salon business,” according to the Pro Hair Live website.
The Keratin Complex booth at Pro Hair Live, set up and ready to go.
Keratin Complex product demos
Keratin Complex representatives Tom Kimber, U.K. and Ireland Account Manager (in main photo), and Rebecca Clements, lead educator for Color Therapy™, helped man the booth, demonstrating our key products and services and answering stylists’ questions.
“Pro Hair Live offered our team the opportunity to celebrate the best features of our product line, including our core business—Intelligent Blow-Dry, Express Blow Out™, Color Therapy—and of course our support ranges,” Tom says.
“Our schedule provided four different types of demonstrations where visitors could get up close and ask questions as it was all taking place,” notes Alastair Gourley, Keratin Complex’s PR director in the U.K., who helped organize the event.
Tom and Rebecca work on a model using Keratin Complex products.
As the pros showcased our keratin and blow-dry treatments as well as the Vitalshot™ bond rebuilder, the products were available for purchase in try-me kits and other promotions—which the stylists snapped up after seeing the amazing results they could get with these products.
In addition, the attributes of our Color Therapy professional hair-color line were discussed. “Color Therapy is relatively new in the U.K., and this was the ideal opportunity to spread the word and show people the difference, letting them experience the feel of it in the hair and the color spectrum that it allows you to achieve,” Rebecca says. “Starting with It’s a Blonde Thing™ Keratin Lightening System®, the interest was captured.”
A growing market for Keratin Complex
Tony White, owner of MD No. 77, the regional distributor for Keratin Complex, was thrilled with the results of the show. “At Pro Hair Live we saw increased interest in the Keratin Complex brand, the product portfolio and our latest introduction, Color Therapy by Keratin Complex,” he says. “Our audiences got up close, asked the questions they always wanted to, felt the results and experienced the difference in our keratin-enhanced products.”
“It was a fabulous show for us,” raves Alastair, adding that the brand’s qualities are quickly catching on with stylists and consumers alike. “Keratin Complex is becoming increasingly popular in the U.K. because of the variety of services and products available.”