Keratin Complex® did such an awesome job on the models’ hairstyles during New York Style Fashion Week in September, that leader Woody Michleb and team were asked to do the same at L.A. Style Fashion Week, Oct. 14 – 18!
As the official hairstylists for the event, the Keratin Complex team created looks for dozens of designers and lines, such as Malan Breton, Nikki Lund, Nancy Vuu, Vicken Derderian, Sarafia and Civil Society.
The five-day fashion fest was kicked off by a special runway show titled Style Me Pink, in which celebrities helped showcase pink looks to support Breast Cancer Awareness Month.
This show was a little different, Woody notes. Rather than creating an overall hair theme—as he did for the designer shows—each look was crafted individually. “The inspiration for the hair was based on each dress, so every style was customized,” he says. “We wanted to make the hair interesting and formal, but keep the look fresh and youthful, with stylized ponytails, braids and details mixed throughout the looks.”
Woody himself worked on celebrity AnnaLynne McCord, above, who wore a beautiful light-pink dress on the runway. He used Keratin Complex tools such as Vita Volume Boosting Foam, Sweet Definition hair texturizing spray, Bold Hold hairspray and the Transformer styling rod to give the actress “tousled, sultry waves with a downtown edge.”
Follow our step-by-step to get the look for yourself!