At the recently concluded Premiere Orlando 2015, Keratin Complex® set the bar to extreme new heights with KeraWonderland, our whimsical Alice in Wonderland-inspired booth.

Heading up the team was Trade Show and Events Coordinator Alexia Argeros, who worked tirelessly to oversee all facets of this massive project. “Our KeraWonderland theme came to life better than I ever imagined,” she says. “It took months of planning to establish a theme and then to make sure that the theme was carried throughout—from the design of the booth, to the show deals that we were offering, to our models on stage, to the music and videos that went with the runway shows.”

Also making a splash at the event were the newest members of Keratin Complex, power couple Woody and Amy Michleb (at top). As Director of Education, Amy worked with members of the Elite Inspiration Team to make sure the education events were a success. And Woody, our International Artistic Director for Cut & Color, worked closely on the platform with Deb Gavin, International Artistic Director for Color Therapy™, to create looks on the models that truly fit the KeraWonderland theme. Consequently, the runway shows wowed the crowds!

Read more about Keratin Complex’s participation in this important industry event in our KeraWonderland blog.