Get The Look:

Gwyneth Paltrow

Known for her cool, classic beauty, this actress-turned lifestyle maven inspires scores of women worldwide with her effortlessly put–together style. Use an ombre technique to mimic her softly highlighted hair.



  • 30 vol. KeraHold

  • 40 vol. KeraHold

  • KeraHold® .91/BA

  • KeraHold 90.1/11A

  • KeraHold 90.3/11G

Gwyneth Paltrow Technique

Starting level: 6

Color Therapy formulations:

Formula A (background):
10 mL/.33 fl. oz. KeraHold .91/BA
20 mL/.65 fl. oz. KeraHold 90.1/11A
45 mL/1.5 fl. oz. 40 vol. KeraHold Developer

Formula B:
30 mL/1 fl. oz. KeraHold 90.3/11G
45 mL/1.5 fl. oz. 30 vol. KeraHold Developer

  • Step 1

    Apply Formula A from scalp to mid-lengths.

  • Step 2

    Create a rectangle on top of the head, from 1 inch above the hairline to crown, and from center of eye to center of eye. Create a diagonal line across the rectangle, establishing two triangles.

  • Step 3

    Apply Formula B in an ombre technique to the triangle pointing to the parting line.
    Tip: Tilt the brush in varying degrees for diffusion.

    Marry Formula A and Formula B. Take sections horizontally and place hair in foils to isolate.

  • Step 4

    Create a line from ear to ear along the occipital.

  • Step 5

    From this curved line, create triangles pointing downward, 1 inch wide and 1.5 inches apart. Use an ombre technique to apply Formula B to the triangles.

  • Step 6

    Create the same shaped section 2 inches higher, at parietal ridge. Repeat Step 4 using Formula B.

  • Step 7

    Apply Formula A to the mid-lengths of remaining hair. Process 50 minutes.

  • Step 8

    Cleanse and condition with Keratin Complex® shampoo and conditioner.

  • Tip

    Add a Vitalshot™ to formulas to strengthen and rebuild the bonds of the hair.

Style Support


  • Distribute Intense Rx® Active Keratin Repair Serum throughout hair, concentrating on mid-length to ends.

  • Blow-dry 80%, then work Infusion Keratin Replenisher throughout hair before finishing blow-dry with Ceramic + Ionic Vent Brush.

  • Flat iron with the Stealth IV Next-Generation Digital Smoothing + Straightening Iron for a sleek and smooth finish.

  • Finish with Thermo-Shine Thermal Protectant Mist and a light spritz of Flex Flow Flexible Shaping Hairspray.



  • Blondeshell® Debrass
    & Brighten Shampoo
    and Conditioner

  • Blondeshell Masque
    Deep Keratin