New Products

Keratin Complex Kerawhip

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HydraDry Dual Ion + Ceramic Professional Smoothing Dryer

Boasts the latest technology in a lightweight but powerful design that delivers a speedier, smoother blow-dry.

  • Tourmaline-boosted ceramic technology
  • Dual Ionic Functionality
  • Two speeds, three temperatures, and a cold shot button.

Kerawhip Hydrating Cream Conditioner

It’s a spa treatment for the hair! KeraWhip Hydrating Cream Conditioner is a unique whipped formula that controls breakage and split ends while delivering intensive hydration.

  • Moisture-rich coconut and safflower seed oils give dull hair a healthy sheen
  • Restores resilience and shine
  • Great for softening coarse, unruly hair
Keratin Complex Kerawhip

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Keratin Complex Flex Flow Finishing Hairspray

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Bold Hold Maximum Finishing Hairspray

This maximum-hold hairspray delivers powerful hold with brushable memory—perfect for keeping elaborate updos in place or giving wavy, curly looks long-lasting hold and bounce.


Why be just blonde when you can be a Blondeshell?

Perfect for all blonde and gray shades, from natural to highlighted, the Keratin Complex Blondeshell collection debrasses and brightens all hair types. Blonde, gray and silver tones stay bright and radiant, thanks to a fade-fighting chamomile complex and strengthening blend of keratin, vitamins and botanical oils. The entire Blondeshell collection is formulated without parabens, sulfates or sodium chloride for healthier hair and bold, true color.

Keratin Complex Blondeshell

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Volumizing Dry Shampoo Lift Powder


Whether used as a midday pick-me-up or as a nondrying alternative to regular shampoos, Volumizing Dry Shampoo Lift Powder removes dirt and oil to leave hair touchably soft and healthy-looking. Perfect for use during the 72-hour period after the Keratin Complex Smoothing Therapy treatments.

Keratin Complex Vita Volume

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Keratin Complex Flex Flow Finishing Hairspray

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Flex Flow Finishing Hairspray

Flex flow finishing hairspray is a lightweight aerosol hairspray that gives brushable hold to all styles.


  • Provides flexible hold while adding shine and brilliance to finish any style
  • Hydrolyzed keratin improves the strength of hair fibers
  • UV protectants defend hair against damage

Vita Volume Boosting Foam

Vita volume boosting foam is a lightweight mousse with anti-aging keratin protein that improves body and fullness.


  • Non-greasy formula moisturizes while lifting hair from root to end
  • Gives fine, flat hair full-blown volume and bounce
  • Strengthening blend of keratin and oat proteins makes hair more resilient to damage and breakage
Keratin Complex Vita Volume

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Keratin Complex Dry Shampoo

Care Travel Pack
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Color Care Travel Pack
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Keratin Complex Travel Packs

Keratin Care or Color Care
Shampoo and Conditioner
Now Available in a 3 oz. size

  • TSA-approved 3-ounce size bottles are perfect for packing in carry-on luggage
  • Preserves your keratin treatment while you're traveling or on the go
  • Protects hair against future damage caused by blow-drying and heat styling
  • Leaves hair smooth, shiny and healthy-looking