It’s a Blonde Thing™ Keratin Lightening System

Infused with our exclusive natural keratin, It’s a Blonde Thing lightens and brightens while improving the integrity of the hair. The advanced technology fills the empty spaces in the cuticle with keratin—reducing porosity, protecting against chemical breakage and leaving the hair shiny and healthy.

Keratin strengthens & restores damaged hair
Collagen enhances softness & shine
Silk protein improves moisture balance


  • Offers up to seven levels of lift for optimal results
  • Versatile for use on or off scalp
  • Formulated for use exclusively with It’s a Blonde Thing Developer (10, 20, 30, 40 vol.)
  • NO dusting. NO drying. NO swelling for hours after mixing with developer!
  • Keratin Complex’s exclusive natural keratin fills the uneven surface of the hair shaft for precise, even results.
  • Panthenol (provitamin B5) revitalizes, moisturizes and conditions while keeping the hair moist during the lightening process.
  • Unique formula turns from blue to while when processing is complete to ensure accurate results and control unwanted warmth.

Formulated for use with Keratin Complex Color Therapy It’s a Blonde Thing Developer (available in 10, 20, 30, 40 vol.)