Color Therapy

How Color Therapy Works

Keratin Complex Color Therapy revolutionized the professional hair color industry by incorporating proven keratin technology into the hair-coloring process. Keratin helps to reduce porosity in damaged hair. The keratin and other beneficial ingredients contribute smoothness, strength, shine and longevity to the end color result.

Found in KeraHold™ Keratin-Enhanced Permanent Crème Hair Color, our unique KeraHold technology features three components of color protection for rich, long-lasting color, along with a Six-Liposome Botanical Complex that boosts scalp health to create a foundation for healthier hair.

Triple Protein Protection®—featured in It’s a Blonde Thing™ Keratin Lightening System®, Demi-Glaze Keratin-Enhanced Demi-Permanent Hair Color, and KeraBrilliance™ Demi-Glaze LiquiGel Color —contains a blend of keratin, collagen and silk amino acids to strengthen damaged hair, enhance softness and shine, and restore moisture balance.

Ask your stylist for more information about our Color Therapy services powered by proven keratin technology.

Learn more about the color therapy collection

All information herein is based on current scientific research and is subject to change based on new findings.