Corporate Values

Our Company

Since the launch of our signature Smoothing Therapy in 2007, Keratin Complex has become the market leader in the smoothing category and has revolutionized the color industry with Color Therapy, a complete keratin-enhanced hair color collection. We continue to develop breakthroughs in keratin technology with the expansion of our professional and retail collections, along with new programs and services that build brand partnerships, enhance stylists’ knowledge and skills, and boost salon business.

Our Mission

We strive for product innovation, educational support and superior results to enhance the craft of cosmetology for the benefit of the salon industry, salon professionals and consumers.

Our Principles

  • Offer breakthrough technology for superior results
  • Enhance cosmetologist skills
  • Develop new services that create value and enhance salon business
  • Create an inspirational partnership with salon professionals
  • Assist in elevating the unique culture and business atmosphere of the beauty industry